Search engine optimization (SEO) does not only relate to a website. It is also linked to your social media presence. SEO techniques on your site and social media posts include using keywords and backlinks and publishing compelling content that is meaningful to readers.

You need to promote your products and entertain followers on social media, use SEO to improve your rankings on results pages, and use your website to entice visitors to convert into paying customers. This is these functions interact:


The number of backlinks to your website draws the attention of Google’s algorithm, which is necessary to raise your online visibility. A backlink is a hyperlink inserted into a web or social media post that takes the user to your website if they click or tap on it.

When the Google algorithms sees an increased number of backlinks to your site it views the content as worthy of users’ attention, and will rank the website higher.

The optimal backlink would come from an already authoritative website, but this might be hard to achieve initially. Instead, add links to your site on your social media profiles and include a backlink in some of your posts, promising the user that they will find out or learn more if they follow it.

SEO keywords

Well-researched keywords do not belong only on your website and in blog posts. They should also feature in social media posts. Search engine algorithms like Google look for keywords that will best suit what the user types in the search bar when they are looking for something.

However, this is not a license to stuff content so full of keywords that they stop making sense and lose readability, say the online reputation management and SEO experts at Instead of taking more notice of your website, Google will ignore it. Get professional help in finding the keywords you need and utilize them sparingly but strategically in your content.

Create an authoritative reputation

When you have backlinked your site in social media posts, Google will scrutinize your profiles on different platforms to rank your credibility. Among its criteria are reach, relevance, and engagement.

Reach refers to how many followers you have. Relevance includes an examination of the quality of your content, and engagement refers to how many likes, shares, and comments you get, in addition to how often you engage with followers.

Favorable statistics create an air of authority about your company, website, and social media profiles. If Google detects that you are gaining traction as an expert in your field, it rewards you with a higher ranking.

The types of posts you are backlinking to

You can do all the above and still not achieve the desired result. The most frequent cause of this is the content you publish. If you add backlinks to your website in social media posts, but the content does not offer the customer what they need, you will lose followers.

Content should center around clients, provide them with guidance or new knowledge, anddevoid of unnecessary jargon. Therefore, you must post regularly but avoid vacuous posts that add nothing to users’ experience with your brand or company.

Not all posts should be promotional as people do not like overly promotional pages. The Google algorithm punishes you for this.

Hundreds of thousands of content pieces are uploaded to the internet daily, and yours needs to stand out and meet Google’s criteria if it is to succeed. Google trawls through millions of sites before selecting which it ranks highest. Make your content compelling enough to attract its attention.

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