Writing high-quality content is the bloodline of any successful SEO strategy. By creating high-quality content, you can enjoy twofold benefits. One of the benefits is getting higher rankings like never before and the other is having an engaged audience reading through more content in one session.
It is true that writing high-quality content is not at all easy so how can you get started on writing effective blog posts for higher search engine rankings? Here is a detailed guide on the five most important steps to follow:
Choose topics based on keyword research
Research plays a crucial role in creating high-quality content. Without proper planning and research comes a lot of risk regarding losing ranking equity. Researching should begin way before you write a blog post. It must begin when the topic is being chosen.
Beginning research at this phase can help you understand what users are searching for on search engines. Identifying user-intent with keyword research can unleash dozens of relevant topics that users need. After conducting this research, select a topic that appeases customers best and one that is relevant to your chosen niche.
Create helpful content
According to TextRoyal, a leading content writing company, the targeted audience does not care much about how great your services or products are. Instead, they are looking for ways you are benefiting them, and the best way to initiate a keen interest in that audience is by creating helpful content. Some of the greatest blog writing services use this technique when creating content to get higher rankings.
They brainstorm content ideas like how-to guides and providing helpful tips yo their audience. Many users search for content that helps them solve a specific problem and that is where your focus should be. Create content based around offering helpful information to solve problems users face.
Optimize the content’s structure
Every blog post you create and publish should signal that it has been well-established and following certain formatting guidelines. For example, you should ensure that the content created can easily be scanned and is easy-to-read. That means you have to use headings and subheadings to break the content into different pieces.
Doing that can improve the user experience and also help search engines index the content much easier. Also, focus on using fonts that are not hard to read and carefully choose font sizes for an optimized experience. Search engine algorithms focus on the experience users find with the content you have posted.
Using links efficiently
When creating content, keep in mind that both outbound and inbound links can improve your ranking position. Internal links are also very important for SEO.
With that in mind, try to create content that has a good mix of outbound and internal links.
Outbound links signal search engines that the content has been well-researched and uses accurate data from trusted sites. On the other hand, internal links make users spend more time on the site in one session. That indicates that you are providing helpful content to users. Both these factors weigh in when search engines rank website pages, thus ensure that they are addressed accordingly.
Keep an eye on the length
Despite conflicting opinions about this, the length of your content matters. Typically, search engines expect content that is at least 300 words in length. However, you can target more long-form content to keep users engaged. If there is a topic that allows you to use more words, use that opportunity to make users spend more time on the site.
Some well-performing posts can even reach 2500 words. An important note at this point is ensuring that you aren’t tossing the old pigskin around and repeating points that have been mentioned. Do not fill the content with fluff words that do not serve any purpose to the blog post you have written.